• 40 Lessons

    Schema: Basic to Advanced Implementation

    While schema is definitely part of On-Page optimization, there are some tips and tricks you can discover to take your schema game to the next level. Schema has been an on-again/off-again topic for a couple of years now because of the changes that Google is making to the search results in a way that all but requires webmaster implementation. And within the digital marketing world, and SEO Company worth your hard-earned money is preaching the importance of schema implementation across your entire website. History has shown us, during the early days of schema implementation, that it actually helps with rankings. Today, however, since almost everyone is using plugins, or basic minimum level templates, the ranking power has gone away. After all, if the algorithm is supposed to use values to rank a web page and every webpage has similar values, then what is it supposed to do? In this course, you'll learn the main types of schema that are most common on the web today. You'll learn how to write the schema yourself, getting away from plugins, and how to implement it on any web platform you wish. You'll also get some great understanding of schema hierarchy and how to use @graph to build great schemas. Finally, I'll give you the template examples to help you get started without having to create your own from scratch.
  • 13 Lessons

    Using Cora SEO – Stepping Up Your SEO Game

    Cora SEO is the mother of all correlation software for on-page optimization if it hadn't been released other tools on the market wouldn't even exist.  Don't you think its about time you learned how to use it yourself? This course is designed to get you past the barrier of information overload and properly leverage Cora SEO for your on and off-page optimization. You will need the software, which you can get here with a discount Or, you can buy individual reports in the near future for a reasonable price. After you have one of those two things, this course will show you how to set up and use the software.  I'll also show you how to read and leverage the two reports that Cora SEO provides you.